Understand Your Potential
Before you invest, know exactly what you’re building toward. Our discovery services map your current state, identify opportunities, and quantify revenue potential.
Opportunity Scan
Comprehensive assessment of your retail media readiness, monetizable inventory, and revenue potential across all channels.
Deliverables
- Readiness scorecard (Initiate/Accelerate/Optimize)
- Channel & data audit report
- North star revenue estimates
- Traffic & business calculator
- Opportunity and risk map
Challenge Definition
Deep dive into strategic and operational barriers. Map current vs future state across people, process, technology, data, and governance.
Deliverables
- Current state vs future state analysis
- Stakeholder alignment mapping
- Gap analysis across core pillars
- Prioritization matrix (Impact vs Effort)
- Quick wins identification
Build Your Blueprint
Turn insights into actionable plans. We design your retail media architecture, commercial models, and operational structure for scalable success.
Requirements Analysis
Gather functional, technical, and regulatory requirements to ensure all decisions are grounded in business reality and technical feasibility.
Deliverables
- Ad inventory mapping (current & future)
- Sales strategy alignment
- Tech stack compatibility assessment
- Compliance roadmap (GDPR/CCPA/regional)
- Detailed requirements report
Solution Design
Architect your complete retail media solution: revenue models, ad products, technology stack, and partner ecosystem integration.
Deliverables
- Revenue model design (CPC/CPM/tenancy)
- Ad product portfolio & formats
- Technology architecture blueprint
- Partner ecosystem integration plan
- Media kit & rate cards
- Business case & implementation roadmap
Make It Real
Turn plans into working systems. We configure platforms, integrate partners, train teams, and orchestrate a smooth rollout.
Solution Configuration
Set up and integrate all technology platforms, data connections, and workflow systems to prepare for launch.
Deliverables
- Ad server configuration & testing
- Partner integrations (SSP, measurement, creative)
- Sales enablement materials (decks, case studies)
- Campaign workflow setup & automation
- Test campaigns & QA reports
Implementation & Rollout
Execute your go-to-market strategy from pilot campaigns through full-scale launch and advertiser onboarding.
Deliverables
- Soft launch pilots with beta advertisers
- Advertiser onboarding & campaign setup
- Team training (sales, ops, campaign management)
- Advanced ad formats introduction
- Programmatic activation & SSP integrations
- Launch performance reports
Sustain & Optimize
Retail media isn’t launch-and-forget. We provide managed services, performance optimization, and continuous improvement support.
Continued Operation & Optimization
Choose your operating model: full RMaaS managed service, hybrid support, or complete handover with periodic health checks.
Full RMaaS (Managed Service)
- End-to-end campaign management
- Sales support & advertiser services
- Platform maintenance & monitoring
- Quarterly business reviews (QBRs)
- Ongoing optimization & innovation
Advanced Capabilities
Scale your platform with cutting-edge features: advanced targeting, omnichannel activation, self-service portals, and programmatic expansion.
Capabilities
- Advanced targeting & audience segments
- Omnichannel activation (offsite, DOOH, CTV)
- Self-service advertiser portals
- Private marketplace (PMP) deals
- Retail data clean rooms & attribution
- AI-powered optimization & bidding
Ready to Get Started?
Schedule an Opportunity Scan to assess your retail media potential and build a roadmap tailored to your business.
Schedule Your Opportunity Scan